"Awesome app! Amazing service! Nice vehicles! A true blessing to Memphis."
– Japyb, Groove On-Demand Rider
Like a rideshare, but better.
Get on-demand, convenient and affordable rides in Downtown, the Medical District, South City, and New Chicago. Groove On-Demand can pick you up and drop you off anywhere in the below service zone.
Groove On-Demand is Memphis' public transportation rideshare service. When you’re ready to go, book a shared ride straight from your phone and get picked up in a sleek, comfortable vehicle. Commute, explore the sights, or get just about anywhere you need without breaking the bank.
$1.25 per ride.
$0.75 for each additional passenger.
$0.50 for riders with MATA issued senior or disabled IDs and Shelby County student IDs.
Easy ways to pay:
Credit/debit card, pre-paid debit card.
Ride credit can also be purchased with cash at the Hudson Transit Center customer service desk (444 N. Main Street, Memphis, TN 38105).
Yes, simply call 901-763-8422 and we’ll assist you over the phone.
Can I bring someone along with me?
Sure! You can book for up to 2 additional passengers. All additional passengers will be charged $0.75 each. The cost of all riders will be billed to the card on file.
Zero Tolerance Policy
Groove On-Demand's service is powered by Via. Via has a strict Zero Tolerance policy. Driver partners are prohibited from driving on the Via Platform while under the influence of alcohol or drugs, and riders are prohibited from consuming alcohol or drugs inside the vehicle. We do not tolerate inappropriate, threatening or violent behavior by anyone using the Via Platform or towards any riders or driver partners. If you are a rider and observe or believe any of the following, please ask the driver to terminate the trip immediately: your driver may be under the influence of drugs or alcohol, your driver is behaving in a manner that you consider inappropriate or that makes you feel uncomfortable or unsafe, or your driver engages in conduct which could be considered unlawful or illegal.
If you feel that you are in imminent danger, please contact the police directly by calling 911. After the ride has concluded, please provide feedback using the Groove On-Demand app, reply to the text message confirmation of your ride, email us at firstname.lastname@example.org to report the issue, or call us at the Live Support number, 901-763-8422.
Via does not tolerate discrimination of any kind against our riders or driver partners. This includes discrimination on the basis of race, color, national origin, religious belief or affiliation, gender, sex, sexual identity or orientation, age, veteran status, physical, mental or other disability (actual or perceived), rider’s points of departure and destination, or any other characteristic protected under applicable federal or state law. Additionally, Via does not tolerate discrimination of any kind against service animals. Riders or driver partners found to have violated Via’s anti-discrimination policy will lose access to the Via Platform. If you believe that you have been subject to discrimination by a rider or driver partner, please provide feedback in the review function of the Groove On-Demand app or email us at email@example.com.
How do I know where to meet my driver?
We’ll assign you a “virtual bus stop” where you’ll meet the vehicle, usually at a nearby corner or no more than a block away. Check the app for directions and follow your driver’s progress in real-time so you know exactly when to head to your stop.
Smoking of any kind is prohibited, including e-cigarettes, vaporizers, or smokeless cigarettes.
How do I pay for my rides?
When creating an account, you’ll be prompted to add your credit or debit card information. We accept pre-paid debit cards in addition to bank-issued credit & debit cards. You will be automatically charged once you’ve completed a ride.
Ride credit can also be purchased with cash at the Hudson Transit Center customer service desk (444 N. Main Street, Memphis, TN 38105). You can exchange cash for discounted Groove On-Demand credit (i.e. $6 of Groove On-Demand credit costs only $5 cash) at the Hudson Transit Center location. The Groove On-Demand credit will be supplied in the form of a unique promo code. For app users, the code should be applied in the promo code section of the app. For non-app users, call support line (below) to have the code applied.
Can I cancel my ride?
Yes, you can cancel your ride directly from the app or by calling customer service at 901-763-8422. Remember, canceling at the last minute can negatively impact other riders, so remember to cancel as soon you know that you don’t need a ride.
What should I do if my driver leaves without me?
Re-book directly in your app, and then send an email explaining what happened to firstname.lastname@example.org. You won’t be charged for this ride.
What do the vehicles look like?
All vehicles are branded with Groove On-Demand’s logo and colors, so they should be easy to spot.
Are vehicles wheelchair accessible?
Yes! Please let us know you need a wheelchair accessible vehicle when you book your ride by tapping your profile picture or image at the top of the app menu and tapping the Wheelchair Accessibility toggle to turn it on. This will also unlock door to door service.
Can I change my destination once I’m on board?
Once you start a ride, the destination cannot be changed. If you have not yet boarded the vehicle, you can cancel the ride and re-book with a new destination.
Can I set a favorite location in the app?
Yes. Tap the Favorites tab in the app menu, then tap Set Home Address, Set Work Address, or create and name a new favorite.
What are the points of interest in the app?
These are locations we believe will be popular origins and destinations for rides. Select them to easily choose where you need to go to or from!
Can I leave feedback for my driver?
Feel free to fill out the feedback screen in the app after your ride.
Do I tip the driver?
No. Our drivers do not accept tips.
How do I reset my password?
Open the app and select “Get Started.” In the password box, select “Forgot your password?” and follow the prompts.
I left something in the vehicle — how do I retrieve it?
Please email us at email@example.com with a description of the missing item.
How do I report a complaint?
Please contact us at firstname.lastname@example.org or by calling our support line at 901-763-8422 to report a complaint. Be sure to include as much information as possible and we’ll do our best to help.
We know that you are on the go, but please help us keep our vehicles clean and fresh and avoid bringing food and drink in our cars, when possible. Please also be mindful that smelly food can be distracting and unpleasant for your fellow passengers. All drinks should have lids and drinking alcohol or carrying open containers of alcohol in our vehicles is not allowed.
Can service animals or pets ride with me?
Service animals must always be welcome to ride without restriction. Driver Partners have a legal obligation to provide service to riders with service animals. If you are a rider traveling with a service animal and wish to report any issue you experience related to your service animal, please contact Via support.
Riders traveling with pets that are not service animals should keep their pets in an airline-approved carrier to use the service.
Phone call policy
Please remember your fellow passengers might not be interested in your phone conversations. We ask that you limit phone calls to quick logistics and emergencies during shared rides.
Our service vehicles are a shared space, and as such we ask everyone to limit any personal items to a single piece of luggage or a reasonably-sized bag.
Riders must be 13 years of age or older. Children under the age of 13 can ride when accompanied by a parent or guardian. We will not supply car seats, but riders traveling with children who require them may bring their own. Riders are responsible for securing any such car seat and for ensuring that it fits all legal requirements.
No weapons policy
Groove On-Demand has a strict "No Weapons" policy. This means that if any Driver Partner or rider possesses a weapon, regardless of whether possession of such a weapon is legal or whether they have a lawful permit for that weapon, they will be removed from the service. Note that we reserve sole judgment on what constitutes a "weapon."
Help us make our shared community safer for all riders and Driver Partners by refraining from bringing weapons of any kind when you ride with Via. If you observed a weapon during your trip in the Groove On-Demand service, please contact us at email@example.com or call us at the Live Support number, 901-763-8422.